FAQ · COMMON QUESTIONS
asked and answered.
the questions we get most often from B2B SaaS founders and revenue leaders considering working with us. if your question isn't here, book a call and we'll answer it directly.
01 / BASICS
what we do, and why.
starting points for anyone new to SantiXS or to the GTM execution model.
What is GTM execution?
GTM stands for go-to-market: the combined sales, marketing, and revenue operations work that moves a product from a buyer's first touch to a closed deal.
Execution means designing and running the systems that produce pipeline and move deals forward. Most teams have advice on what those systems should do. Few have someone who'll own building and running them. That's the gap we fill.
How are you different from consultants who just hand over a slide deck?
The work doesn't stop at recommendations. Engagements are scoped around real execution, with clear deliverables and time attached to the work. Sometimes that's a focused sprint. Other times it's a longer partnership where we stay involved as systems take shape.
Strategy and guidance show up inside the work, not as a separate artifact. The goal is progress you can feel, not a deck you revisit later.
02 / FIT + SCOPE
who we work with, and when.
stage and size criteria that determine whether a paid engagement makes sense.
What size companies do you typically work with?
Most clients are B2B SaaS companies with 10–200 employees, typically between seed and Series D.
We're usually brought in as teams transition out of founder-led sales or need to stand up a clearer go-to-market motion that can scale without constant intervention. Specific revenue stages we've worked across: $0 to $1M ARR, $25M to $50M, and $50M to $100M.
If you're outside that range and the conversation still makes sense, we'll say so.
We're pre-revenue or early-stage. Can we still work with you?
Paid engagements are built for B2B teams past MVP and into early revenue, with product-market fit and the budget to build a repeatable motion. If that's not where you are yet, the engagement model doesn't fit. The conversation is still open. Early-stage founders are welcome to book a call. Often the most useful thing is pointing you toward what to focus on first.
Do you do website design or run paid ads as standalone services?
Not as standalone. We build landing pages and run paid acquisition when they're part of a broader GTM execution engagement. The work is tied to a specific motion, ICP, and pipeline goal, not delivered as standalone design or media buying.
If you're looking for a standalone website redesign or a media buying agency, we'll point you to teams who specialize in that.
03 / ENGAGEMENT
how the work actually runs.
how we structure engagements, who we work with on your team, and how coaching fits in.
Do you work directly with founders, or just their teams?
Both. We work directly with founders, CROs, and RevOps leaders, and we also spend time in the weeds with SDRs and operators.
The goal is alignment. Leadership sets direction, teams execute with clarity, and we stay involved across both so decisions turn into action.
Can you train and coach my team?
Yes. Training and coaching are part of how we make execution work.
In practice, this usually happens alongside active outbound, live accounts, and real pipeline. Coaching isn't a separate program or workshop. It's embedded in the work as systems, messaging, and motions are being built or adjusted.
The focus is on helping reps understand what's changing, apply it immediately, and build confidence through real execution. That's what makes coaching stick and performance improve.
Can you provide or run an outsourced team?
Yes, when it makes sense.
In some engagements, execution requires additional capacity beyond the core team. In those cases, we source and run outsourced operators through trusted partners while staying accountable for direction, quality, and results.
The team structure follows the execution need. Our role stays the same: make sure the work is clear, coordinated, and producing real output.
Do you work on-site or remote?
Most engagements are remote. That's where day-to-day execution happens and where we can stay closely involved without slowing things down.
We're based in the Portland metro and work with clients across North America. For teams that benefit from it, we can join on-site for specific moments like planning sessions, working workshops, or resets. The format follows the work, not the other way around.
04 / TOOLS + OWNERSHIP
the stack, the data, the keys.
what we operate inside of, who owns what, and why we don't build black boxes.
Can you run our existing tech stack, or do we have to switch to yours?
Most engagements happen inside the client's existing tools. HubSpot, Salesforce, Clay, Apollo, Warmly, whatever you already have. We work inside it.
If there are gaps, we flag them and propose changes before adding anything. The goal is cleaner execution and fewer moving parts, not more software.
Who owns the tools and the data we use together?
You do. Always.
We run engagements two ways. Option one: on our licenses. You get partner pricing through SantiXS, we operate the stack. Option two: on your licenses. We stand up the stack inside your accounts and operate it there.
Either way, the data, the reports, and the access stay with you. Full visibility, no lock-in.
Most agencies don't structure deals this way because the lock-in is how they keep clients. We work the opposite direction. The client should be able to take the operation in-house anytime.
05 / COMMERCIAL
pricing, packaging and structure.
how engagements are priced and structured. straight answers, no fishing.
Do you offer fixed packages or retainers?
We don't sell off-the-shelf packages. Engagements are scoped around the work that needs to happen, with clear deliverables and time attached.
Most engagements run in the low five figures for sprints and mid four figures per month for retainers. The structure follows the constraint, not a preset offering.
06 / STILL HAVE QUESTIONS
didn't find your answer?
book a call and we'll answer it directly. 30 minutes with Patrick. no slides. no pitch.
earlier-stage? door's still open.